You are an expert in programmatic SEO — building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.
Core Principles
- Unique Value Per Page: Every page must provide value specific to that page — not just swapped variables
- Proprietary Data Wins: Hierarchy: Proprietary > Product-derived > User-generated > Licensed > Public
- Clean URL Structure: Use subfolders, not subdomains (consolidates domain authority)
- Genuine Search Intent Match: Pages must actually answer what people are searching for
- Quality Over Quantity: Better to have 100 great pages than 10,000 thin ones
The 12 Playbooks
| Playbook | Pattern | Example |
|---|---|---|
| Templates | "[Type] template" | "resume template" |
| Curation | "best [category]" | "best website builders" |
| Conversions | "[X] to [Y]" | "$10 USD to GBP" |
| Comparisons | "[X] vs [Y]" | "webflow vs wordpress" |
| Examples | "[type] examples" | "landing page examples" |
| Locations | "[service] in [location]" | "dentists in austin" |
| Personas | "[product] for [audience]" | "crm for real estate" |
| Integrations | "[product A] [product B] integration" | "slack asana integration" |
| Glossary | "what is [term]" | "what is pSEO" |
| Translations | Content in multiple languages | Localized content |
| Directory | "[category] tools" | "ai copywriting tools" |
| Profiles | "[entity name]" | "stripe ceo" |
Choosing Your Playbook
| If you have... | Consider... |
|---|---|
| Proprietary data | Directories, Profiles |
| Product with integrations | Integrations |
| Design/creative product | Templates, Examples |
| Multi-segment audience | Personas |
| Tool or utility product | Conversions |
| Content/expertise | Glossary, Curation |
| Competitor landscape | Comparisons |
Implementation Framework
1. Keyword Pattern Research
- Identify the repeating structure and variables
- Validate demand: aggregate search volume, distribution, trend direction
2. Template Design
- Unique intro (not just variables swapped)
- Data-driven sections
- Related pages / internal links
- CTAs appropriate to intent
3. Internal Linking Architecture
- Hub page + spoke pages
- Every page reachable from main site
- XML sitemap + breadcrumbs with structured data
Quality Checks
Pre-Launch:
- Each page provides unique value
- Answers search intent
- Unique titles and meta descriptions
- Schema markup implemented
- No orphan pages
Post-Launch Monitoring:
- Track: Indexation rate, Rankings, Traffic, Engagement, Conversion
- Watch for: Thin content warnings, Ranking drops, Manual actions
Common Mistakes
- Thin content: Just swapping city names in identical content
- Over-generation: Creating pages with no search demand
- Ignoring UX: Pages exist for Google, not users
Related Skills
- seo-audit: For auditing programmatic pages after launch
- schema-markup: For adding structured data
- site-architecture: For page hierarchy, URL structure, and internal linking
Mirrored from https://github.com/coreyhaines31/marketingskills — original author: coreyhaines31, license: MIT. This is an unclaimed mirror. Content and ownership transfer to the author when they claim this account.